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Home Career Advice What is personal branding and why you should care about it?

What is personal branding and why you should care about it?

The job market is a very competitive market. To get picked from the bunch you need to be unique and different from the rest. Personal branding is a way of marketing yourself and your skills to the job market in a bid to stand out from the rest of the job seekers. Personal branding is what you stand for, what your credit is and it is responsible for your visibility. A strong personal brand is attached to a level of confidence in yourself. It exposes your skill and your previous work.

Create a personal brand is draining and takes a long time to establish a reputable brand for yourself. In today`s article, we take a look at why you should value personal branding and learn how to go about it.

personal branding

Use Content marketing

Content marketing is an important tool to brand yourself as an expert in your industry. Content marketing is a type of marketing that involves using videos, articles and audio to garner attention and draw interest to your brand. Posting articles is a sure way to gain attention to your brand. It establishes you as an industry expert, a well-known person in the industry that makes your brand shine.

Highlight your strengths

one of the most important aspects in brand building is highlighting your strength. Know your strength and amplify their worth. Show the importance of what you are good at and what you can bring to the table.

Determine what makes you unique

The point of personal branding is differentiating yourself from other people, what makes you unique. What is your selling point? Highlight what makes you different from your competition and make that your motto. Research what other people have to offer and determine what different thing you can offer from that.

Find a niche

Before you begging to create your brand, you need to determine who your audience are. By knowing who your audience is you then creating a brand becomes much easier. Being a jack of all trades just basically means you are not exceptional at something, you become average at everything. Find your calling or path and stick with it.

Grow your brand online

In this age of the internet, people exist in two realities. Your online reality and your real-life reality. Your online presence is as important as your physical presence when it comes to branding. There are numerous different tools to use to grow your online presence. Just make sure your narrative is consistent on all those platforms.
Keep evolving

The world is fast-changing, idleness is not an option. Careers evolve all the time and so should you. Rebranding is a necessity. Reinvent yourself, tackle new challenges add a new skill to your catalogue. Adjust your personal brand as you meet new people and the world around you changes.

In conclusion personal branding is an important tool to sell yourself. The more your brand visibility increases the more the chance of you becoming successful increases. How you are perceived is important in the job market. A negative brand image can follow you all your career`s lifespan.


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